Strategic Plan
The 糖心直播 (UTRCA) has developed a comprehensive new Strategic Plan to guide the organization over the next five years. The Strategic Plan builds on previous plans and will move the UTRCA forward so the organization can modernize its operations, become more innovative, and be better positioned to partner with others and respond to new challenges and opportunities.

Vision, Mission, and Values
Vision, mission, and values form the foundation of an organization, providing it with clarity, purpose, and direction.
- The vision outlines the organization鈥檚 long-term aspiration鈥攚hat it ultimately seeks to achieve,
- The mission defines its core purpose and the work it does to bring its vision to life, and
- The values express the guiding principles and beliefs that shape its decisions, culture, and behaviour.
Together, they align the team, inform strategic priorities, and build trust with partners and the public by clearly communicating what the UTRCA stands for and where it is headed.
Vision
Communities engaged in a healthy, resilient environment.
Mission
To conserve and protect the watershed through science, education, policy, action, and experiences in nature.
Values
- We model and encourage sustainable, innovative stewardship of the watershed.
- We partner to protect and promote a healthy environment and resilient communities.
- We act with transparency and accountability and root our work in science.
Strategic Priorities
The UTRCA鈥檚 new strategic priorities are based on extensive input from our partners and interest-holders, and reflect the evolving needs of the watershed and its communities. As environmental challenges grow more complex, it is essential to focus our efforts where they can make the greatest difference. Together, these four new strategic priorities represent our collective vision in action, ensuring our efforts remain focused, collaborative, and responsive as we conserve, protect, and steward the natural systems that sustain the region.
About the UTRCA
The UTRCA is a community-based environmental organization dedicated to achieving a healthy, resilient environment on behalf of the municipalities in the Upper Thames River watershed.聽Since its inception in 1947, the UTRCA has developed a wide range of programs and services to support local environmental needs, legislative requirements, and municipal and public demands for service. The key areas of focus include:
- Flood Forecasting, Warning, and Protection – Monitoring and mitigating flood risks to safeguard communities and infrastructure.
- – Ensuring the long-term safety and sustainability of local drinking water supplies.
- Watershed Health, Science, and Monitoring – Recommending and implementing science-based actions to maintain and improve watershed health.
- Natural Areas and Recreation – Preserving green spaces and promoting public access to nature for recreation and well-being.
- Landowner Stewardship and Grants – Supporting landowners with resources and funding to enhance environmental practices.
- Environmental Education and Community Engagement – Fostering awareness and participation through educational programs and public involvement initiatives.
- Planning Review, Permitting, and Mapping for Safe Development – Reviewing planning applications, issuing permits, and producing maps to guide and facilitate development that is safe, sustainable, and environmentally responsible.